Friday, December 4, 2009

Google ready to engage with newspapers

Google ready to engage with newspapers

HYDERABAD: Google is ready to cooperate with newspaper publishers to develop mutually beneficial business relationships.

This was made clear by David Drummond, senior vice-president and chief legal counsel, Google Inc., at a session on 'What Do We Do About Google? The Great Debate' on the concluding day of the 62nd World Newspaper Congress and 16th World Editors' Forum here on Thursday. He admitted that Google had not done enough to engage with publishers to work out a solution and "we are quite serious about doing that."

Acknowledging that so far it had been difficult for newspapers to monetise their online content, Mr. Drummond said as there was no single cause for the industry's current problems, there was no single or easy solution. "The solution will mean new technological ways to reach audiences, both wide and narrow, to keep them engaged longer and to generate more money. It will mean new models that combine free and paid access to content. It will mean better display advertising that makes more money for publishers."

Mr. Drummond urged newspaper publishers to work with Google to build bigger audiences and engage more deeply with high value readers.

Rejecting the argument that Google violated copyright, he said: "This is not a question of Google not respecting copyright. This is a fundamental disagreement when you are applying copyright rules on the web." The idea that indexing sites was a violation "flies in the face" of how the web was built.

Earlier, Gavin O'Reilly, president of the World Association of Newspapers and News Publishers, pointed out that all media business models, without exception, were dependent on copyright, and urged Google to embrace it unequivocally.

That could be a starting point for working together to find industry-wide, technological solutions.

Pointing out that WAN was behind ACAP (Automated Content Access Protocol), Mr. Reilly said he was baffled why Google should have a problem with ACAP.

He wanted Google to be pro-ACAP, as all it sought to do was to make copyright work on the web by creating an infrastructure that was universal.

© Copyright 2000 - 2009 The Hindu

Courtesy_

http://www.thehindu.com/2009/12/04/stories/2009120459571300.htm


Also read the related stories in THE HINDU as follows:

Google woos Rupert Murdoch on online content

Chris Tryhorn, Mercedes Bunz and Richard Wray

Google has made its first concession to those who accuse it of exploiting the content of news providers by allowing media companies to restrict internet users’ free access to paid-for material.

The U.S. company’s decision to restrict users’ ability to bypass paywalls through its news aggregation service Google News comes as Rupert Murdoch prepares to introduce charging at his papers globally.

Mr. Murdoch, the chairman and chief executive of News Corporation, has been turning up the heat on Google in recent months and this week used an appearance before U.S. regulators to repeat his charge that news aggregators who pay nothing to the producers of content are guilty of “theft”.

But Google’s senior business product manager, Josh Cohen, said publishers erecting a pay wall needed Google’s search engine to reach an online audience more than ever.

“Each new click, each visit, each page view, each reader they get, represents a business opportunity,” he said in an interview with the Guardian. “I would argue that if you are putting up a paywall, getting traffic and being discovered is even more important because you have got a smaller set of users who are potentially willing to pay. Discovery is just as important.”

Google’s change of stance relates to Google News, which allows users to search for specific news stories and groups relevant versions from different papers together in a list. Until now users have been able gain access through Google News to individual stories that would otherwise be locked behind a paywall under its First Click Free programme. By repeatedly searching on the aggregation service they can therefore avoid paying for access to newspapers that require online subscriptions, such as the Financial Times and Mr. Murdoch’s Wall Street Journal.

Limiting access

From now on, they will be able to gain free access to five stories a day before coming up against a requirement to register or subscribe to websites with paywalls.

Announcing the move on a company blog, Mr. Cohen said publishers would still be able to charge for their content and make it available via Google. “The two aren’t mutually exclusive,” he said.

Google would treat as “free” any preview pages — usually the headline and first few paragraphs of a story — from subscription websites, and then label the stories as “subscription” on Google News, he said.

“The ranking of these articles will be subject to the same criteria as all sites in Google, whether paid or free,” he added. “Paid content may not do as well as free options, but that is not a decision we make based on whether or not it’s free. It’s simply based on the popularity of the content with users and other sites that link to it.”

Industry insiders said the changes represented the first time Google had acknowledged that it had been potentially causing harm to publishers but felt they failed to address fundamental concerns about some of the search company’s activities.

Mr. Murdoch and his lieutenants believe that Google has exploited the presence of externally produced quality content on its search index to generate huge amounts in advertising revenue for itself. Rather than submit to Google’s power to reach readers in an attempt to build a huge free online audience, they think newspapers should instead concentrate on making money from the loyal minority of readers who can be persuaded to subscribe online.

Few in the industry think that Mr. Murdoch will want his newspapers to come off Google altogether, as he recently threatened, given its ability to provide a shop window even for paid-for content. His rhetoric is seen by some as part of a strategy aimed at winning regulatory assistance to curb Google and possibly to pave the way for an advantageous deal with it.

Still, many in the industry are sceptical that Mr. Murdoch’s paywall plan will work for general news, now that free access to online newspapers has become widely established. Nevertheless, many traditional news organisations, even those that have for now decided to remain free online are unhappy about the way Google News works and would like to see it offer some payment for including their content. — © Guardian Newspapers Limited, 2009

© Copyright 2000 - 2009 The Hindu

Courtesy_

http://www.thehindu.com/2009/12/04/stories/2009120454660900.htm


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