W hen was the last time that your telephony service provider called you to introduce a more cost effective tariff package? My guess is never. Yet, you must be receiving daily calls from them to promote consumer products, events and such like.
My wife and I have been using a telephone-cum-broadband service for over three years and only recently did I notice that her bills tend to be far lower than mine despite her being a "net junkie".
As we scrutinised the earlier bills, we found that we were on different rental packages. We checked with some friends who use the same service provider and their experience was no different.
When we pointed this out to the company in question, they reluctantly shared information on a less expensive package which was more appropriate to our needs. When we asked them to send one of their billing section staff to come and inspect the bills, no one showed up.
If we had asked for a new connection, I am sure a dozen eager beavers from sales agencies would have been at our door within minutes.
Given that the major telephony companies have subscriber bases of several millions, non transparency in communicating lower tariff structures could well translate into tens of millions of extra income every month! The telecom regulator, TRAI, does make threatening noises from time to time but given the street smartness of Indian entrepreneurs, the regulator would be a mile behind in terms of grappling with the latter's sharp practices.
The control-obsessed environment of the Indian government does not breed savvy business managers but all our regulators are packed with "babus" who have a rather shallow sense of market dynamics. Retired private sector managers who are domain experts need to feature more liberally in all regulatory bodies, whether capital markets or insurance or telecom.